öbv&hpt-Verlagsgesellschaft

The company is one of the most important educational publishers in the German-speaking world and was created through the merger of ÖBV Pädagogischer Verlag, Hölder-Pichler-Tempsky, and Österreichischer Gewerbeverlag in 1998. Besides a complete range of textbooks for all types of schools extant in Austria, the publishing house also offers pedagogical literature. 

 

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