BAWAG P.S.K Gruppe

The merger of the two long-standing banks BAWAG and P.S.K. in 2005 has created the largest customer bank in Austria. Today, BAWAG P.S.K. Group is the fifth largest banking group in Austria and the leading bank among Austrian middle-class private customers. It boasts a balance sheet total of EUR42 billion (as of June 2010, semi-annual report) and manages customer deposits in the amount of EUR20 billion. The strategy of the Bank includes the decision made in 2010 that the two strong brands of the bank, i.e. BAWAG and P.S.K., be combined to one, i.e. “BAWAG P.S.K.”. This facilitates combining the best of both distribution lines. The said brand was officially launched in March 2011. The new brand is supported by intensified cooperation with Österreichische Post AG. The already very extensive network of branch offices will be extended from 150 to 520 offices located across all of Austria.

„What distinguishes the long-standing cooperation with marketmind, particularly in the context of customer satisfaction studies, market segmentation, and analyses for the purpose of product optimisation, is their uncompromising focus on our needs and an exceptional degree of know-how. The data-based consulting provided offers profound and valuable recommendations for BAWAG PSK. But marketmind is also a reliable partner when it comes to applying the recommendations in practice: workshops, which are based on the analyses, were used to define concrete measures and service standards intended to raise customer satisfaction and loyalty.
For all these reasons and because of their comprehensive marketing know-how, I always like discussing solutions to current problems with the marketmind team.“

Oyvind Oanes, Head of Marketing and Products

"In the course of our long-standing cooperation, I have come to appreciate marketmind as reliable and innovative partner. For me, the strengths of marketmind include their individual focus on our problems and our needs. The comprehensive and profound knowledge of methods is employed in such a way that valuable results are obtained which are highly relevant to business practice. marketmind pinpoints the decisive needs for action and discusses suggested measures and possibilities of optimisation together with us in a very committed and profound manner. For this reason, the reports of results that marketmind provides do not rest on the shelves in the market research and marketing departments, but provide specific support in developing our services and offerings further.

The commitment and flexibility of the marketmind team also accommodate our needs for additional analyses and other additional requirements in the best possible way."

Authorised Representative Dr. Hermann Strablegg, Marketing Research

"marketmind has been a long-standing partner to BAWAG PSK when it comes to measuring customer satisfaction. Our positive cooperation in the past years, their high level of expertise as well as their excellent references led to us extending the cooperation also to mystery shopping. marketmind distinguished itself not only through professional planning and management of projects, but also through providing in-depth analyses of results. Via its approach to mystery shopping, the marketmind team has shown us how we can integrate the results optimally into sales practice and how services like moderated follow-up workshops with sales managers and mystery shoppers enable us to learn directly from the project. Linking the analysis of customer satisfaction with mystery shopping has created enormous benefits at all sales levels that enable us to deduce concrete measures destined to improve our quality of service.

marketmind is more than a reliable and flexible partner, the affable and friendly team crowns the cooperation – at marketmind the customer truly is king!"

Martina Winkelbauer, Head Service Quality & Motivation – RSFQ

"I have appreciated working with you very much - I would even say: I enjoyed it!
It was very professional, thoughtfully, supportive, flexible and always open for questions / changes at all times! Thank you! We would not hesitate to recommend you to any future client."

Mag. Jutta Wieltschnig, Head Resource Development & Training