Beiersdorf AG

Beiersdorf AG is a global group of companies that focuses on the development, production, and worldwide distribution of high-quality skin care products. Beiersdorf is Germany´s largest cosmetics company. This success is rooted in a focus on internationally successful brands and on regions with potential for above-average growth, consequent orientation towards regionally different users´ needs, and a chain of delivery which is optimised on a global scale.

 

Beiersdorf manages the largest global brand in skin care, NIVEA*. Moreover, the internationally successful brand portfolio includes Eucerin, La Prairie, Labello, 8x4, and Hansaplast, among others. An autonomous business unit within the group is tesa – a leading producer of self-adhesive product and system solutions for industry, commerce, and consumers worldwide.
 

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,