CAT – City Airport Terminal Betriebsges.m.b.H.

When City Air Terminal GmbH was founded, the last hurdle that had obstructed linking the Vienna airport with the city of Vienna was removed. Vienna airport and OeBB have read the sign of the times. In late February 2002, Flughafen Wien AG (Vienna Airport) and OeBB established “City Air Terminal Betriebsgesellschaft m.b.H.” (CAT) as joined subsidiary (proportion of ownership: 50.1% Vienna Airport, 49.9% OeBB). Already in 2008, the company showed a profit and hence had reached break even after merely five years. The sound development of the transportation concept is borne out by the fact that more than one million passengers are transported per year.

 

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,