Erste Bank
Erste Bank der oesterreichischen Sparkassen AG is one of the largest and simultaneously one of the most long-standing banking groups in Austria. Erste Bank und Sparkassen (Erste Bank and Savings&Loan) combine the customer advantages of the savings and loan associations, which are strongly embedded regionally, with the security and strength of an international major bank. In Austria, Erste Bank und Sparkassen cater to more than 3 million customers in over 1,000 branch offices. In terms of deposits from private clients in the amount of EUR39 billion, Erste Bank und Sparkassen holds a share of approximately 19 percent on the Austrian market.
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