Generali Versicherung
Generali Group Austria is a leading composite insurer that also offers financial services. Under the umbrella of the Generali Holding Vienna AG, in Austria the companies Generali Versicherung AG, BAWAG P.S.K. Versicherung AG, and Europäische Reiseversicherung AG, among others, belong to the group. Holding a market share of approximately 15 percent, the Generali group is Austria´s third largest insurance group.
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MMag. Sabine Zotter, Head Corporate Marketing
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