
Market test is a private research and consulting company located in Bulgaria, which is fully owned by a senior management team. It was established in 1995. It has a core team with extensive experience in providing international and Bulgarian clients with high-quality research services.
Key factors for success
- Research experts who:
- meet specific research needs
- keep up with the latest innovations in research methods and techniques
- have international training and experience
- Trained moderators for Focus Group Discussions and In-depth Interviews
- Well-established network of interviewers that cover the entire country trained to conduct:
- Face-to-face /in-home or on-street/ and telephone interviews
- Business-to-business (B2B) interviews
- Expert interviews
- In-house data processing to specifically meet client’s information needs
- Specially designed facility with one-way mirror and close-circuit; audio and video taping and professional simultaneous translation. In the company office there is a specially equipped facility for conducting focus group discussions, allowing audio and video recording, and simultaneous translation. The clients can observe from behind a one-way mirror without disrupting the research process.

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