LINK Institut

 

 

 

LINK Institute for Market and Social Research operates internationally and was founded in 1981. LINK Institute is a pioneer in computer-aided telephone surveys in Europe. The institute was also the first in Switzerland to systematically invest from 1998 onwards in an internet panel that is 100% recruited by telephone. Today LINK focuses more and more on mobile research via smartphones and tablets as well as integrated surveys using multiple channels and methods.


Customers have access to a broad range of survey methods. Link performs key, on-going, large-scale studies for well-known clients such as the Swiss Federal Statistical Office, WEMF AG for advertising media research, universities and leading Swiss and international companies.


LINK Institute’s core competence is bespoke ad-hoc survey projects in social, market and media research as well as in quality management.


Key factors for success

  • CATI
  • Largest Internet Access Panel of Switzerland
  • Industry leader in mobile research with smartphones and tablets
  • modern and complex statistical analysis methods
  • Group discussions
  • in-depth interviews
  • weblogs, online diaries, online group discussions
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