IRB-Europe
IRB has operated as an international market research and consultancy company based in Brussels since 1986.The company operates in Benelux, across the rest of Europe and beyond, with a full network of field consultants and interviewers. It brings solutions to all kinds of business problems, from customer satisfaction to product development, from distribution issues to brand image, from studies to support legislation to full market surveys.
Most research conducted is ad hoc, but the company has developed several tools to carry out long-term tracking as well as one-off studies.
Key factors for success
- Market Description/Forecasting: market entry studies, calculating market size, market segmentation, main players, market shares, price structures, market drivers and blockers, trends
- Communication: advertising development, pre and post evaluation, brochures, website evaluation
- Customer Satisfaction studies: among consumers, or business to business: dealers, industrial buyers; customers, ex customers, competitors’ customers
- Product Development: brainstorming, testing concepts, product evaluation, product placement, etc
- Retail and Distribution Issues: point-of-sale studies, distribution chain analysis, merchandising studies, in-store observation
- Brand Strategy: brand image analysis, tracking/monitoring
- Customer Buying Criteria: main driving factors, explanation and quantification of customer motivation, etc.
- Usage and attitude surveys
- Public Affairs surveys: surveys to support lobbying cases, surveys for the European Commission, surveys for Trade associations, etc.
- Internal company surveys: surveys connected with employee satisfaction, training and education as well as discussions and interviews with management.
- Database management and lead generation: use of desk research and IRB international call centre to update customer lists, identify responsible managers and screen for interest in the client´s products or services.
