PSYMA

 

 

 

PSYMA Group


Established in 1957, Psyma is one of the few classics in European market research at a global level. Today, the holding company PSYMA GROUP plc operates 16 highly specialised agencies on four continents. These subsidiaries are internationally renowned experts in their respective fields. This facilitates combining a product-specific focus with a large range of methods.


Its core competence is the practically relevant analysis of perception of, and response to, facts. Psyma Group addresses humans and their emotions, symbols, motives, and barriers with regard to behaviour relevant to the market. It provides answers to marketing; in a way which is sensitive and accurate, knowledgeable, and based on experience gathered worldwide.


PSYMA Warsaw | Poland


Psyma has been active on the Polish market since 1995. Under the name of Inter-View Partners (IVP) Psyma operates independent, internationally active field service agencies for market research.


Experience shows that in field research or in the context of complex projects very diverse methodological challenges need to be met. IVP Poland takes care of the entire study process (field or full-service projects): from quantitative online research to qualitative ethnographics – all from a single source.


Key factors for success

  • Ethnographic research: interpretative observation directly in the environment of the target group analysed
  • MOSTER: Kano-based customer management model applied worldwide
  • Advertising Research: Support from idea generation up to campaign development
  • BrandScore Manager: A proprietary Psyma development for the purpose of strategic brand building and brand management 
  • Image & Positioning: Analysis of the user´s overall impression and market perception of a brand
  • Usage & Attitude: Capturing the usage of products and the attitudes towards brands
  • Brand Core Analysis: What makes up the identity of the brand “behind” its superficial image profile?
  • Segmentation: Analysis of target groups for the purpose of adjusting the product portfolio
  • Marketing-Mix-Test: Optimising the individual elements, because “the total is more than the sum of its parts“
  • Concept- & Product Tests: for the qualitative evaluation of concepts and products “from square one“
  • Campaign Management: for the strategic development of an advertising campaign
  • Sponsoring: Image transfer in the context of a sponsoring partnership and evaluation of results
  • Pricing: Which pricing strategy is best suited to the product and brand image?
  • Trade Fair Survey: by means of terminals on site (CAPI) or web-based 
  • Website Benchmarking: Does your website offer the right services in the right way in the view of your customers?
  • Usability Lab: By combining observation and survey existing problems and potentials for improvement of the website are identified
  • syma Online-Radar: Monitoring & Analysis of user-generated web content, such as forums or blogs
  • Online Campaign Test: Reveals causal mechanisms and identifies points relevant to optimising online marketing campaigns
  • E-Business: Additional products & methods related to e-business and website analysis
  • Pharmaceuticals: Study designs for research in the pharmaceuticals and health markets
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