Source

 

 

 

The approach of Source d.o.o. Belgrade is founded on close cooperation with our clients, understanding their problems, transforming their needs and wishes into clearly defined goals and research aims, choosing the most effective and efficient research methods to achieve these aims, and providing statistical analysis along with action-oriented analysis and reporting.

Source Belgrade provides clients with the benefit of our excellent insight into the domestic and regional social, economic and political circumstances. At Source we have extensive experience in organizing research under very difficult conditions in countries that are just emerging from, or facing, turmoil and unrest and experiencing transition. This experience in the field combined with objective and professional international expertise means our clients are secure and confident in the commitment, objectivity and professionalism of the staff of Source in seeing to their research needs.

Key factors for success

Source Belgrade is a full-service research agency specialising in public opinion research in Serbia and Montenegro (including Kosovo) and capable of providing clients with services of data collection, entry, processing and analysis in the context of a project, as well as throughout the entire research process.

We have well-organised networks of interviewers in the areas which are very interesting for research, yet which are, due to the recent events, labelled "high risk regions". In particular this applies to the region of Kosovo, both its parts with Serbian and those with Albanian ethnic majority.

We still have excellent cooperation with the agencies from the region of former Yugoslavia, with which we have cooperated within the group, and we can quickly respond to any demand concerning research work in this area.

Peculiarities of the region we work in gave rise to great experience in our approach to surveys. The interviewers and their work are supervised and evaluated so that only those with higher average grades are involved in projects, while the others are sent for additional training. In each survey which includes interviewing, at least 20-30% of all the addresses which the interviewers had visited are directly monitored by means of visits to the interviewees´ addresses.
Group discussions and in-depth interviews which we organize in the regions are characterized by great experience and professionalism of the moderators who, besides originating from this region, know the social and political circumstances well, which is sometimes crucial for the successful realization of such surveys.

Our team of operators for data entry use only specialized software which we have adjusted so that it enables us to enter the data from the questionnaires and export them into one of the usual formats (ASCII, SPSS.sav and others) as so called "raw material" within a very short time. If requested by the client, we process such data into "clean data", and, if needed, we analyze them and report them in table form.