
Eksen was founded in Istanbul by experienced market researchers in 2004. Since then, it has become a one-stop shop for fieldwork throughout the Middle Eastern, African and Asia-Pacific countries.
Established in this natural bridge between the west and east, Eksen is one of the few independent agencies which have pervasive capabilities in and around this area. Eksen is especially strong in the Middle East, Africa and Caucasia and works in these regions via local teams and reliable partners. Eksen has experience and references for any kind of research and methodology in these regions.
Key factors for success
- On-going training of interviewers
- Training of interviewers on project-to-project basis
- Central briefing for all interviewers undertaking a project
- Spot check by field manager
- 20% of each interviewers work is back checked at random
- 20% supervisor back-checks
- 100% checking of questionnaires/quotas by team leader
Portfolio of services
- offices in Istanbul and Tehran
- 17 in-house employees
- 200 interviewers throughout Turkey
- 1000 interviewers throughout EMEA
- 25 CATI stations in Turkey
- 150 CATI stations in EMEA
- proprietary software, VCATI, for CATI and CAPI programming
- 2 in-house FG Rooms with one-way mirror
- one of the first online panels in Turkey, with more than 13,000 HCP members and growing daily

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,