IKEA is a multinational home furnishings retailer. The business was founded in Sweden, in 1943, by Ingvar Kamprad. Today, IKEA belongs to the INGKA foundation, which is registered in the Netherlands. The first IKEA furniture store in Austria, located in the Shopping City Süd mall in Vienna, has been operational since 1977. marketmind is assisting IKEA in their segmentation as well as in the implementation of target-group guided marketing to IKEA FAMILY customers.