Ja! Natürlich

In 1994, Ja! Natürlich was a pioneer on the market for organically grown food and its modest range comprised merely 30 products. Nowadays, approximately 1,000 organically grown products from 12 product categories are sold in the BILLA, BILLA PLUS, BIPA, ADEG, and SUTTERLÜTY stores. Ja! Natürlich, a retailer-owned brand of the REWE group, maintains partnerships with 7,000 organic farmers and roughly 80 selected partnering operations. Although primarily Austrian products are advertised, Ja! Natürlich also complements its range with products under the Fair Trade label, such as coffee and bananas. 

 

„The REWE own label brands – most notably Ja! Natürlich – are subject to highest quality standards. These do not only apply to our products, but also to our brands. For this reason we have invested in a highly professional brand tracking provided by marketmind. Managing brands successfully in keenly competitive settings takes a meaningful controlling mechanism and a partner like marketmind, who finds a receptive audience both among brand managers and board members and is capable of providing valuable brand impulses even at the highest level.“

Mag. Martina Hörmer, Head of REWE Own Label Brands and President of the Austrian Chapter of the International Advertising Association (IAA)

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