MANZ Verlag

Manz’sche Verlags- und Universitätsbuchhandlung (Manz Publishing and University Bookstores), which has existed since 1849, is the Austrian market leader in legal information. Today, the family-owned company, which is rich in tradition and has been owned by the Stein family for five generations, is operated as a media company of the 21st century according to modern management principles. “The MANZ” offers the most extensive range of legal and tax literature for professionals – both in print and online. The current publisher´s catalogue comprises more than 1,800 titles, among them as many as 23 proprietary magazines.  

 

„Brand positioning revisited: our long-standing business connection started with a well-founded customer survey, during which the expert knowledge on brand management already became evident at the stage of developing the questionnaire and during the qualitative interviews. A passion which MANZ and marketmind have shared from the beginning is analytical focus. Market research combined with professional expertise in brand management makes marketmind unique. The process know-how which marketmind brought to the new positioning of the MANZ brand offered all participants the security that we would achieve a good result. Which we did!“

Mag. Susanne Stein-Dichtl, Managing Partner

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