Brand Development
Aristotle (*384 B.C.-†322 B.C.)
Brand DNA – Success Can Be Programmed
Competition among brands is becoming ever keener. More than 114,000 brands in Austria and 778,000 national brands in Germany compete for a position in consumers´ minds. If you still want to build a new brand with a limited budget, or to increase the impact of an existing brand, we advise you to do everything right from square one. Because the sooner a brand´s images and brand world are rooted in consumers´ minds, the higher the return on investment will be in the long run.
When developing a new brand, you take important fundamental decisions. Selecting the brand name and developing the logo frequently mark the beginning of the process. These are the single most important individual decisions in marketing. Therefore, taking such a decision based on “gut feeling” can turn out to be a grave error which will later necessitate huge spending on brand communication. So, take precautions!
marketmind offers you professional brand development, from developing the brand core, to identifying a creative brand name, up to evaluation of brand name and logo within the target group(s). 2,350 years ago, Aristotle wrote, “The beginning is thought to be more than half of the whole.”
So: invest in the appropriate DNA for your brand – champion´s gene included!
