Mercedes-Benz AG

The “Mercedes Benz“ brand name resulted from the merger of the Mercedes brand (of the Daimler Motoren Gesellschaft) and Benz (by Benz&Co.) in 1926. At the beginning, Daimler Motoren Gesellschaft, which was established in 1891, did not sell its vehicles under the Mercedes name. The brand name was created around the turn of the century, inspired by the businessman Emil Jellinek, who dealt in Daimler vehicles. From 1899 onwards, Jellinek participated in races using the pseudonym of Mercedes, inspired by the nickname for his daughter Mercédès. Today the brand is among the best known in the world. The star, the brand symbol of Mercedes-Benz, stands for quality, safety, and the culture of driving wherever you go.  

"We hold our consultants to the same stringent quality standards that we exact from ourselves and from our products. Both analysis and recommendations for the Mercedes brand and the toolkit of methods employed live up to highest international standards.“

Hans-Georg Brehm, Head of Brand Management

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