Merck Serono
Merck GesmbH Österreich is the subsidiary of the global Merck KGaA group of companies based in Darmstadt. Its core business lies in developing innovative therapies by means of pharmaceutical chemistry and biotechnology. The right balance between pharmaceuticals and chemistry as well as between innovation and tradition – this is what the Merck brand stands for. In the pharmaceutical segment, the company offers prescription drugs and products for self-medication, in the chemical segment, it provides specialty chemicals for applications that require complex technology.
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