NOVARTIS
Novartis is a leading provider of patented and generic medicinal products, vaccines and products for self-medication. Novartis is proud of its roots which date back to the mid 18th century: Originally there existed three independent companies, i.e. Ciba, Geigy, and Sandoz. In 1970, Ciba and Geigy merged. In 1996 Novartis was created through the merger of Ciba-Geigy and Sandoz. Through Sandoz GmbH, Novartis is one of the largest private producers, investors, and exporters of pharmaceutical products in Austria.
marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,