Estimation of Potentials

 „Every entrepreneur has a boss -
namely the market.“
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Getting it from the consumer´s mouth – without setting their teeth on edge

The market potential represents an estimate of the maximum capacity of a market for products or services. Consequently all potential customers who share a certain need or desire, who are ready to satisfy this need by means of a purchase, make up the market. Hence the market potential constitutes an upper limit for the total demand which one would approach, theoretically speaking, if the marketing expenditure of all suppliers were infinitely increased. So much for the theory, which does offer an interesting range of investigative approaches in the practice of market research, however.

 
Because if new markets are developed, new customer groups are won, or new products or services are launched, the issues of opportunities for success and sales potentials arise. We are happy to support you in your strategic market decisions with a profound analysis and a set of instruments individually selected for your purposes. The issue of investigation can read like an intriguing crime novel: potential in the context of complex products and variable pricing, estimated effects of cannibalisation, estimated market share complete with a market simulation, or potential and customer frequency according to geographic regions, and many more.

We are happy to act as experienced “professional investigator“ at your side in this crime story!