Pricing
"Today people long for the life of the day after tomorrow
at the prices of the day before yesterday."
Tennessee Williams
Assistance of priceless value
What price is my target group ready to pay for my product? Which price elasticity underlies my service? To what extent can I exploit price bands without crossing a price threshold? In competitive markets, consumers and customers can primarily be characterised by a strong price orientation in combination with increasing demand for quality. Speaking of character: Also the most hardened customers can respond sensitively and emotionally to prices. The factors influencing pricing itself are as numerous as the responses from customers: demand, price sensitivity, competitive situation, market share, production capacities, a company´s own objectives, cost structure, and many more. As among all marketing instruments the price constitutes the largest lever that affects profit maximisation, reflecting on pricing is indispensable.
When it comes to pricing and price elasticity, valid results are a basic prerequisite for making important pricing decisions. Pricing research starts with selecting the appropriate method, namely adaptive conjoint analysis or interactive measurement of the willingness to pay, exactly targeted to your research need. We bring profound know-how of price-demand curves, price sensitivity, price differentiation and price thresholds also to the pricing decisions for your product or your service and will be glad to make a contribution which is valuable in the true sense of the word.
Make the realistic approximation towards a “what if“ price scenario the data-based foundation of your pricing decision.
at the prices of the day before yesterday."
Tennessee Williams
Assistance of priceless value
What price is my target group ready to pay for my product? Which price elasticity underlies my service? To what extent can I exploit price bands without crossing a price threshold? In competitive markets, consumers and customers can primarily be characterised by a strong price orientation in combination with increasing demand for quality. Speaking of character: Also the most hardened customers can respond sensitively and emotionally to prices. The factors influencing pricing itself are as numerous as the responses from customers: demand, price sensitivity, competitive situation, market share, production capacities, a company´s own objectives, cost structure, and many more. As among all marketing instruments the price constitutes the largest lever that affects profit maximisation, reflecting on pricing is indispensable.
When it comes to pricing and price elasticity, valid results are a basic prerequisite for making important pricing decisions. Pricing research starts with selecting the appropriate method, namely adaptive conjoint analysis or interactive measurement of the willingness to pay, exactly targeted to your research need. We bring profound know-how of price-demand curves, price sensitivity, price differentiation and price thresholds also to the pricing decisions for your product or your service and will be glad to make a contribution which is valuable in the true sense of the word.
Make the realistic approximation towards a “what if“ price scenario the data-based foundation of your pricing decision.
