Star Alliance

The Star Alliance network is the leading global network of airlines in terms of number of daily flights, destinations and countries served, and in terms of number of member airlines. It was founded in 1997 as first genuinely global alliance by Air Canada, Lufthansa, Scandinavian Airlines, THAI, and United in order to offer accessibility and a pleasant traveling experience to customers around the world. The portfolio of services is impressive: nowadays, the association boasts 28 member airlines, which transport over 603 million passengers with 4,023 aircraft every year. A total of 1,160 airports in 181 countries are served, daily flights amount to 21,000. The network is characterised by its global reach and service and offers first-class standards of convenience no matter where passengers travel. In order to join the alliance, every airline must therefore meet the highest standards that exist in the industry for customer service, safety, and technological infrastructure.

 

„Especially frequent fliers expect the airlines of the Star Alliance to fulfill high service standards. We in turn expect the same high standard from our partners. In marketmind we have found a competent market research agency which combines orientation towards solutions to complex issues with analytical know-how.Their long-standing experience and comprehensive knowledge of the processes and conditions governing the airline industry turn the projects into a professional partnership. And an effective one to boot: because the analyses have shown us how our customers judge the individual services and what we need to address in order to improve customer satisfaction and customer loyalty efficiently.The innovative solutions convince us every single time. No wonder then that the well thought-through reporting is well received and made use of by all target groups.“

Alexander Fuchs, Head of Compliance and Market Research

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