Sunrise Communications AG

Approximately 2.3 million customers make Sunrise Communications AG the second largest telecommunications company in Switzerland. The Zurich-based company is a 100 percent subsidiary of Tele Danmark and operates on the Swiss market under the “Sunrise” brand. In addition, it markets no-frills services under the “yallo” brand name.

„Our agreeable cooperation started in 2008 in the form of a segmentation study, which is still being successfully applied at Sunrise. Numerous details which we were able to obtain from the study are very helpful and are applied in diverse and frequently strategic projects. The results we could obtain from the advertising tests are very helpful as well. The upshot: we were able to fine-tune our advertising and to increase recall in this way. The projects are marked by high efficiency, this is why marketmind will definitely also remain among our partners in the future whenever it comes to understanding the consumer better.“

Patrick Honegger, Market Intelligence

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