MMag. Dr. Wolfgang Rejzlik

The Data Investigator
Wolfgang Rejzlik loves digging into data, identifying the market segments which are exactly right, and assigning consumers to the appropriate categories. In doing so, he employs higher statistical procedures – and even higher ones which he develops himself while he is at it. At marketmind he additionally focuses on brand positioning, analysing purchase decision-making, and measuring advertising effectiveness. His industry focus: telecommunication. Also in his private life he likes to immerse himself in his smartphone and is delighted by technological achievements.

Tangible Technical Competence
Wolfgang Rejzlik´s know-how of methods and his extensive knowledge in general are frequently drawn on by others. Especially because he is willing to share it generously and patiently no matter at what level. Everybody dares ask him because in a sensitive way he always manages to address his counterpart on an equal footing and has the ability to answer questions exactly in such a way that his partner knows what he or she had sought to know afterwards. Because he knows how to communicate the most complex methodical knowledge with a touch of subtle humour and in a way in which it can generally be digested easily. And because he would never send anybody away who needs his help – no matter how many projects he finds himself managing at the same time.

The Lure of Further Education
The fact that Wolfgang Rejzlik has studied many a subject on his road through education has added substantial aspects to his pleasantly holistic view of humans, brands and our society. He always welcomes additional further education. So in his main profession Wolfgang Rejzlik is knowledgeable. Besides his main profession he is an almost-native speaker of English. Luckily he is fairly willing to speak in general, which has already led to many especially entertaining, humorous, and meaningful presentations.

Art-Ful
In Wolfgang Rejzlik pulses a particularly artistic vein, which is frequently tapped into. Because equipped with the gift of improvisation, he manages to coax wonderful sounds from at least two musical instruments as well as from his voice. Says he, “The more one ignores the music sheet, the better it gets.” The passionate collector of music and films has been known to try his hand as a songwriter, a man of letters, a cameraman, or as imitator of Hans Moser.