MMag. Dr. Wolfgang Rejzlik

Current Focus of Work and Research

 

Industries: Telecommunication

 

Market Segmentation; Measuring Advertising Effectiveness; Brand Positioning; Analysing Purchase Decision-Making; Statistical Methods (such as Tree Analysis, Regression-, Factor-, Cluster- or Correspondence Analyses)

 

Education

Combined Studies of Journalism and English (University of Vienna)

• Diploma Thesis on “Construction and Use of Text-Based Virtual Realities“ (including an empirical focus and online survey)

 

Studies at the Vienna University of Economics and Business, with a focus on “Advertising and Market Research“, and “Business Information Systems“

• Diploma thesis on “Conjoint Analysis. Fundamentals, Varieties, Problems and Areas of Application in Marketing”.

 

Doctoral degree in Journalism, doctoral thesis including a large-scale empirical study of “Music Preferences of Youths: With a Special Focus on the Distribution of Music through Mass Media”

 

Professional Experience

Occupations during his studies:
Tutor at the University of Vienna: Tutoring empirical projects in the context of seminars
Project manager with marketmind since 2004

 

Publications

Article on “Markenführung“ (“Brand Management“) (together with Gereon Friederes) in “Handbuch der Marktforschung“ (2007)
“Betriebliche Kommunikationsstrategien für nachhaltiges Wirtschaften“ (“In-Company Communication Strategies for Sustainable Business“) (Schriftenreihe 10/2005) on behalf of the Ministry of Transport, Infrastructure and Technology / Fabrik der Zukunft (Workshop of the Future) (together with Christian Bosch and Manuela Hofmann)

 

Social Skills and Additional Qualifications

Languages: English
Project Management and Team Coordination
IT-Skills: video cutting and Sawtooth SSI Web