Mag. Birgit Schrenk

Current Focus of Work and Research

Industries:  Financial Services, Sales, Airlines

 

Positioning & Segmentation Strategies; Sales Strategies; Customer Loyalty; Strategic Brand Management

 

Education

 

Commercial College (Mattersburg, Burgenland) with focus on Marketing

 

Studies of Business Administration at the Vienna University of Economics and Business, with focus on “Advertising and Market Research“, “Marketing“, “Project Management“, and “Business Psychology“

  • Diploma thesis on brand architecture and positioning at the Chair for Advertising and Market Research (o. Univ. Prof. Dr. Günter Schweiger), “Determinants and Effects on Business Success of Brand Architecture on the Example of the Most Significant Brands in Austria“

 

Professional Career

Project management with marketmind since 2007

 

Social Skills and Additional Qualifications

Languages:
English, French
Project management:
Certified Project Manager
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