Mag. Anita Salamon

Residing in Market Research
Anita Salamon has brought something to us. Vast experience in market research – which somehow appears larger than the age of the methodological all-rounder would suggest. This accounts for her exceptionally professional manner and her cheerful composure. Not easily shaken, she also expresses her irritation merely in the form of an objective statement mumbled into the screen of her laptop, if at all. Her style of work is very structured and orderly. Naturally so is her desk, it just does not look the part. Says she, “I find everything immediately at the first glance – it only looks chaotic to others!”

Specialisation with Love
Anita Salamon has passed her studies with flying colours. Her diploma thesis on “Repositioning Brands by means of Communication on the Example of the Cult Brand Martini” was even awarded two prizes. At marketmind she loves and cultivates the sector of financial services – especially in the context of mystery shopping and customer satisfaction. She does not consider this at all dry, who could think so anyway? What is more, to Anita Salamon every project entails something that deserves her genuine interest and that she becomes attached to. Her enthusiasm, her optimism, the light in her eyes and her subtle sense of humour make her particularly popular with clients and with her colleagues.

Culinary Quantum Leap
Anita Salamon is refreshingly frank, very focused on solutions, and does not beat about the proverbial bush. She also applies this effective approach to cooking. Because the matter is this: at marketmind we do tend to offer each other culinary treats from time to time. In the case of Anita Salamon, this means that on many a Monday she serves meals that consist of several courses and have been prepared lovingly over the weekend. Especially her desserts are remembered fondly long after the last crumbs have vanished. In the same manner with which she approaches her core responsibilities, she dedicates herself to the task with genuine interest – she even watches cooking shows on TV voluntarily!

Achieving Balance
In her spare time and on vacation, the native of Burgenland likes to go to foreign countries and cities. She also resorts to diverse sports – Pilates is reported to have provided the initial kick – and to hiking in order to balance everything that has been caused to lose its equilibrium by the fact that most of our work is completed in a sitting position.