Mag. Anita Salamon


Current Focus of Work and Research

 

Industries: Financial Services, Consumer goods, Telecommunications

 

Customer Experience (Customer Satisfaction Management and Mystery Testing); Brand Experience (Brand Controlling and Advertising Effectiveness Measurement); Product Development and Product Tests

 

Education and Awards

Studies of Business Adminstration, Vienna University of Economics and Business (1998-2004)

 

Specialisation in Business Administration: Advertising & Market Research and Human Resource Management

  • Diploma thesis: “Repositioning Brands by means of Communication on the Example of the Cult Brand Martini: Model and Methodology“ (Department of Advertising and Market Research)

 

Winner of the REHAU-Prize (2004) and of the Rudolf-Sallinger-Prize of Österreichischer Wirtschaftsbund (2004)

 

Professional Experience

During her studies work for OMV Wien, Corporate Controlling and Corporate Strategy
First professional experience with Europ Assistance (Marketing & Sales)
Nielsen Market Research, Project Manager Consumer Research (2005-2010)
Project manager with marketmind since 2010

 

Social Skills and Additional Qualifications

Languages: English (fluent both in spoken and written language), French (basic knowledge)
IT-Skills: SPSS
Trainings in the following areas: Professional Selling, Negotiation & Closing, Market Research by means of New Media, English for Business Communication, Presenting, Leadership

 

 

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