Dipl. Math. Dipl. Psych. Klara Kögerler
Current Focus of Work and Research
Industries: Public Sector
Customer Satisfaction; Employee Satisfaction and Customer/Employee Surveys at a more general level
Education
Studied in Germany (Bielefeld University); Mathematics and Psychology
- Diploma in each discipline
Internship EMNID Market Research, Bielefeld
Internship Department of Child and Adolescent Psychiatry, AKH Wien (Vienna General Hospital)
Participation in “Students and Business“ Programme of Bielefeld University
In-service Training as Mediator (ARGE, Vienna)
Professional Career
Four-year employment with geva-institut, Business Consultancy, Munich
until May 2005: Project management employee satisfaction studies, design and implementation, also workshops and feedback discussions with leaders; head of the institute´s vocational orientation test plus coaching of high-school students; involvement in audits for senior sales executives of BMW (similar to assessment centre)
continued work for geva-institut in self-employed capacity following the move to Austria
Project manager with marketmind since the beginning of 2006
Social Skills and Additional Qualifications
Languages: English, Spanish
MS Access
Customer Relations, Presentations, Workshops
Analytical-Logical Skills
marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,