Dr. Stefan Schiel, Managing Director

Industries: Transportation and Logistics, Telecommunication, Banking and Finance

Branding; Strategic Brand Management; Brand Core Development and Positioning Strategies; Developing Brand Architecture and Omni-Channel Management

Education

Studies of Business Administration at the Vienna University of Economics and Business, areas of specialisation, “Advertising and Market Research“, and “Transportation Management and Logistics“

Diploma thesis in co-operation with Austrian Airlines on “Significance and Assessment of the Austrian Airlines Brand” (1999)

Doctoral Thesis on “Measuring Emotions in Marketing” titled “Optimising Design and Presentation of Visual Stimuli in Measuring Emotions” at the Chairs of Advertising and Market Research (o.Univ.Prof. Dr. Günter Schweiger), and Tourism (o.Univ.Prof. Dr. Josef Mazanec) (2004)

Certified Quality Manager

Certified Organization Developer

Professional Experience

Project manager with marketmind since 1999, Member of the marketmind Board since 2004

Lecturer at FHWien der WKW - University of Applied Sciences for Management & Communication

Managing Director of Corporate Communication Cluster Vienna (CCCV)

Publications and Lectures

Publication of the book “Emotionen im Marketing | Verstehen – Messen – Nutzen“ (“Emotions in Marketing | Understanding – Measuring - Utilising”), 2006, 2nd edition 2007, Deutscher Universitätsverlag (2007)

Frequent engagements as guest speaker on topics of Brand Management Strategies and Customer Centricity

Various contributions and comments on brand management and reputation in specialist media.

Social Skills and Additional Qualifications