Mag. Birgit Hütter
Impressively Effective
Birgit Hütter knows about the effectiveness of advertising. At marketmind she is the incarnation of research into advertising effectiveness – which is also in line with the field in which she specialised at the Vienna University of Economics and Business. And yet, time and again a huge store of expert knowledge from several other relevant fields of study comes to light. When needed, Birgit Hütter likes to draw on this knowledge, but otherwise remains silent about its existence as modesty is one of her defining characteristics. Speaking of hidden talents: when she plays table soccer or bowling, many a colleague can only resign himself to standing back in wonder or frustration.
Up Above the Clouds
Birgit Hütter likes getting up in the air, and has done so for years: because tracking customer satisfaction in the airline industry has been at the top of her to-do list. She also gets a high from studies on brand awareness and brand management. Sounds like a good advertisement, but is the simple truth: Indefatigable customer orientation and holistic project management come first in every project the knowledgeable allrounder handles. Skeptics are welcome to test this premise.
Tiger Without Claws
The native from Styria is super-diligent and likes getting her teeth into things. What this boils down to: she manages heaps of work without ever abandoning her standards regarding perfection and optimisation. In doing so, she puzzles over the ultimate solution and is only satisfied when it has been found. The delight that her efforts provoke in our clients may therefore well be considered a medal of bravery. Birgit Hütter is never tense when working on her projects, on the contrary, she stands out with her above-average cheerful and happy disposition. Her uncomplicated way of tackling things and of removing unpleasant incidents right away makes her a model colleague. Or almost a model colleague: the only thing standing between her and perfection is the ringtone of her mobile.
Real Comic Heroine
In her working life heroine of the day at the office, she also likes immersing herself in stories about heroes in the form of comics in her spare time. Birgit Hütter prefers a view of the world which is generally colourful, without forgetting to see things in a down-to-earth and realistic manner. We are all for it.
marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,