Mag. Erik Stadler

Current Focus of Work and Research

Industries: Telecommunication, Financial Services, Public Sector

 

Customer Satisfaction and Customer Loyalty; Incidence Monitoring; Recommendation Management; Complaint Management; Cross-Selling;  Brand Management with focus on Advertising Effectiveness and Brand Controlling
Methods: Tree Analysis (CHAID), Index Calculation, Core-Periphery-Analysis/Associative Space Moderation of Workshops

 

Education

Studies of Business Administration at the Vienna University of Economics and Business, specialising in “Marketing” and “Organisation&Planning”

  • Diploma thesis on “The Price-Psychological Effects of the Currency Conversion to the Euro”


 Studies abroad at the University of California, Los Angeles (UCLA)

 

Professional Experience

Internships with the Advertising Agencies Puttner Bates and Unique
Project mananger with marketmind since 2000, Research Director since 2009

 

Social Skills and Additional Qualifications

SPSS
English
Acquisition
Coordinating major projects for marketmind
Gender Mainstreaming

 

 

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,