Mag. Bernhard Steger

Current Focus of Work and Research

Industries: Telecommunication

 

Brand Controlling (Brand Awareness, Brand Image); International Studies (Pan-European Brand Tracking, Projects with International Partner Institutes); Measuring Advertising Effectiveness; Computing Brand Equity

 

Education

Studies of Business Administration at the Vienna University of Economics and Business, focus on “Advertising and Market Research“ (o. Univ. Prof. Dr. Günter Schweiger) and “Trade in Goods“ (o. Univ.-Prof. Dr. Peter Schnedlitz)

  • Diploma thesis on “Measuring the Effect of Advertisements in Weekly Magazines by means of the Non-Reactive Observation of Reader Behaviour (Compagnon Procedure)“

 

Professional Career

Occupations during his studies:
1997 – 1999 | freelance work for AC Nielsen
Internships during university holidays:
1997, 1998 | internship with mobilkom Austria AG, Controlling Department
Project manager with marketmind since 2000

 

Social Skills and Additional Qualifications

IT-Skills:
MS Office, SPSS, Sawtooth SSI Web, Adobe Photoshop, Video- and Audio Editing
Excellent English in spoken and written form

 

 

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,