Mag. Katrin Groiss-Schuster

Focus of Work and Research

Industries: Transportation - Airlines, Tourism, Energy

 

Customer Experience; Positioning Strategies; Segmentation; Advertising Effectiveness


Education

Studies of International Business Administration at the Vienna University of Economics and Business, with a focus on “Trade & Marketing” (Prof. Dr. Peter Schnedlitz), and “Business Administration in Foreign Trade” (Prof. Dr. Reinhard Moser)

  • Diploma Thesis on “The Participation of Children and Young People in the Purchase Decision for Gifts – A Qualitative and Quantitative Study“ at the Institute for “Trade & Marketing“ (Dr. Renate Buber)

 

Member of the Center of Excellence at the Vienna University of Economics and Business

 

Semester abroad at University of Lund (Sweden)


Professional Career

Project manager with marketmind since February 2011
2010-2011 | Trainee with XXXLutz
Occupations during her studies:
2008-2010 | Project work and accounting with VBC College for Sales Consulting
Internships during her studies:
2006-2009 | PayLife Bank GmbH, Marketing and Sales Departments

Social Skills and Additional Qualifications

Seminars on Project Management, Conflict Management, Sales, and Employee Leadership
IT-Skills: MS Office, QSR_NVivo, SPSS
Languages: German, English, French, Swedish




marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,