Mag. Martin Fuchs

Current Focus of Work and Research

Industries: Telecommunication, Insurance, Transportation & Logistics

Customer Satisfaction; Customer Loyalty; Measuring Readiness to Pay; Assessing Potential; Designing and Optimising Products

Education

Studies of Handelswissenschaften (Business Administration with two foreign languages) at the Vienna University of Economics and Business, with a focus on “Advertising and Market Research”, and “Project Management”

• Diploma thesis on “The Contribution of the Corporate Brand to the Image of Selected Product Brands of an FMCG Company” at the Chair of Advertising and Market Research (o.Univ.Prof. Dr. Günter Schweiger)

Semester abroad at the University of Southern Denmark in Sønderborg

Professional Experience

Project manager with marketmind since 2005

Social Skills and Additional Qualifications