Mag. Kerstin Hofer

One Can Love Advertising!
Kerstin Hofer is a classic case of “having fallen into the magic potion as a child“. She brims with activity, drive and good spirits. Wherever the bundle of energy from the Upper Austrian Mostviertel appears, the world becomes a bit more colourful – like in a commercial for detergents or deodorants. And it is precisely studies on advertising effectiveness that she particularly likes. Kerstin Hofer puts her mind, her phyisical efforts and her immense drive into conducting sequential analyses for tv spots, examining the specific effectiveness of each and every ever-so-small detail of a campaign, and into giving the appropriate inputs. In order to make everything a little better before it exercises its influence on consumers.

Visible Success
With her talent for visual representation (also in private she insists on having every holiday photo processed by the tool repertoire of Adobe Photoshop), Kerstin Hofer finds the appropriate form of visual presentation for every content, however abstract – such as thought processes in the perception of advertisements. Appealing, understandable, and always triggering amazement and delight on the part of our clients. Her comment, “I could spend hours making power point charts more appealing!” Who are we to try to keep her from doing it?

Delicious Industry
Kerstin Hofer´s area of specialisation: the construction industry ranks second. Primarily she devotes her skills to consumer products, in particular grocery items and the corresponding retailers. Since she documented the traditional Austrian sweets brand PEZ in her diploma thesis, one of the classical sweets dispensers has always been present on her desk and is also approached by colleagues looking to revive their childhood memories or simply to find something sweet.

Enter the Stage, please!
Kerstin Hofer cannot be stemmed, the same goes for her love of travelling. Especially since she spent one semester in the USA (North Carolina State University), she has been known to read every thread in a forum and every travel blog on every location in the world which she plans to explore full of anticipation. Other things that truly delight her: books, in which she allows herself to become as empathically absorbed as in her fellow beings. And the stage: her long-standing experience in comedy, drama and musical also makes her thrive in presentations. “I love the contact with clients!”, she says. And everybody knows that this must be true.