Mag. Kerstin Hofer

Current Focus of Work and Research

 

Industries: Trade and Consumer Products, Construction 

 

Advertising Controlling / Measuring Advertising Effectiveness, Touchpoint Measurement, Brand Identification, Brand Controlling


Education

Graduation from Amstetten Federal Commercial College

 

Vienna University of Economics and Business, International Business Administration, with a focus on “Advertising and Market Research“, and “Business Administration in Foreign Trade”

  • Diploma Thesis on “Brand Documentation of the Traditional Austrian Sweets Brand PEZ“

 

Semester abroad at North Carolina State University, USA, Winter 2008

Professional Experience

Volunteer with Austrian Chamber of Commerce and Industry – Moscow foreign trade office
member of the marketmind team since 2009

Social Skills and Additional Qualifications

Languages:
English, Spanish, Russian
Trainings regarding “Successful Presentation”, “Communication”, and “Conflict Management”
IT-Skills: Adobe Photoshop, SPSS

 

 

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,