Mag. Dagmar Jiresch

Current Focus of Work and Research

Industries: Energy, Telecommunication, Pharmaceuticals

 

Customer Satisfaction (3 years of project management in customer satisfaction studies for A1 Telekom Austria); Qualitative Studies; Eye-Tracking

 

Internal Communication: Developing the organisational processes at marketmind further; intra-company information events and training management

 

Education

Graduate of Psychology from the University of Vienna, with a focus on “Industrial and Organisational Psychology“, and “Ergonomics”

  • Diploma Thesis on, “Strain and Stress Associated with the Search for Information on the Internet”

 

In the course of her studies, student grant for two semesters abroad at Trinity College Dublin, Ireland

 

Two semesters of Drama Studies and Spanish at the University of Vienna

 

Professional Career

Occupations during her studies: translator German/English, language teacher (German for English native speakers), among others

with marketmind since 2004

Social Skills and Additional Qualifications

Developing Volumes of Tables
Languages: English, French, Spanish (Basics)
Client relations, Presentations, Workshops
Organising Projects, Managing Interfaces, Team Leadership
Analytical Skills

 

 

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,