Dipl.-Ing. Thomas Schuster

Current Focus of Work and Research

Developing and Calculating Models of Causality; Segmenting Customer Data; Complex Statistical Procedures of Analysis; Further Development of Proven and Implementation of New Statistical Methods; Developing Web and Database Applications ; Developing Tools for the Purpose of Increasing Internal Efficiency; Online Studies



Graduate of the Mödling Higher Polytechnic College / Department of Electronics with focus on Technical Computer Sciences


Studies of Technical Mathematics at the Vienna University of Technology, focus on “Business Mathematics“

  • Diploma thesis on “Localizing the Focus of Epileptic Seizures Using Modern Measures from Multivariate Time Series Analysis”; graduation with honours after eight semesters


Professional Experience

Occupations during his studies:
Programmer, Webmaster and Administrator in the family business
Internships with EVN AG
with marketmind since 2010


Social Skills and Additional Qualifications

IT-Knowledge: C, C#, VBA, ASP.net as well as for web design: Javascript, PerlScript, CSS, PHP, HTML
Database Programming: MS SQL, Access
Mathematics Software: SPSS (incl. Syntax), R, AMOS, SmartPLS, Matlab, GAMS
SSI Web by Sawtooth Software



marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,