Dipl.-Kff. Dr. Verena Priemer, Managing Director

There are individuals who proceed methodically. Who think in a structured way and keep their workplace and their lives in order. Others are always on the move, constantly in a good mood, and communicate charm and inspiration wherever they appear. And others devote much energy and love to raising their children. Oh, and then there is Verena Priemer. Who is all these persons. How she does it? At any rate, with a lot of discipline (twelve years of ballet classes have apparently left their mark). With a lot of coffee (ok, not so disciplined after all). And always and everywhere with her notorious to-do list.

The Bridge between Market and Research
Verena Priemer is not one to take detours. Against all words of warning, she founded marketmind – together with Gereon Friederes – directly after university. (Which confirms to her yet again that patience tends to be an overrated virtue.) Today she is always drawn back to diverse educational institutions – because for Verena Priemer practice does not work without theory, and theory does not function without practice.

marketmind multi-track
At marketmind, the business administration professional who graduated in Cologne and obtained her doctor´s degree in Vienna (her dissertation at the Vienna University was awarded the Science Award of the German Marketing Association) brings her consulting competence especially to strategy development and brand management.

Mindset multi-faceted
Verena Priemer loves art – particularly when it is modern and surprises with originality. She goes in for sports and obtains new inspiration from far-away cultures and landscapes. In foreign cities, she likes following the stories which the darker corners know to tell, instead of only standing in line in front of the well-known sights. Luckily, reading does not take up time. At least not when it is done by the CD player installed in her car.


marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,