Dipl.-Kff. Dr. Verena Priemer, Managing Director


Managing Partner (since 1996)

 

Current Focus in Work and Research

Marketing Consulting on the topics of Brand Management, Communication and Positioning; Accompaniment of strategy processes - from comprehensive analysis to formulating strategic and operational objectives; Support for Implementation and Change; Evaluation of Target Achievement

 

Education and Awards

Studies of Business Administration at the Cologne University with focus on marketing and market research, product policy, business psychology

  • Diploma thesis on psychological perception of price

 

Doctoral degree with distinction at the Chair of Marketing of the Vienna University

  • Title of dissertation, “Bundling in Marketing. Potentials, Strategies and Psychological Approaches to Explaining the Perception of Bundling, Empirically Investigated with Spanish Car Buyers”, in co-operation with Daewoo Motor Iberia (Madrid)

 

Dissertation funded by the University Prize of the Viennese Industry and honoured with the Science Prize of the German Marketing Association (1999)

 

Professional Career

Internships with Unilever (Hamburg), A.C. Nielsen (Frankfurt), Bayer AG (Leverkusen), Ford (Cologne), and WESTAG Advertising Agency (Cologne).
Founder and Managing Partner of marketmind (1996)

 

Publications and Lectures

Dissertation published as “Bundling im Marketing. Potentiale, Strategien, Käuferverhalten” (“Bundling in Marketing. Potentials, Strategies, Buyer Behaviour)”, Peter Lang Verlag (2000)
Lecturer on International Marketing, Market Research, and Marketing at the Vienna University (Chair of Marketing), Vienna University of Economics and Business (Certificate Programme for Advertising and Sales), bfi (University of Applied Sciences Study Programme for European Economy and Business Management), and FH Burgenland (University of Applied Sciences Study Programme for International Economic Relations).

 

 

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenf├╝hrung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,