Dipl.Wi.-Ing Dr. Gereon Friederes, Managing Director

Lazy when it comes to Laziness
He claims to be lazy by nature, but to have precious little time to indulge in this habit. Especially since he founded marketmind together with Verena Priemer. Whether it was truly different in pre-marketmind days? A double degree at a German elite university, an award-winning doctoral thesis at the Vienna University of Economics and Business, first professional experience with IBM, Bayer, and McKinsey. Academic recognition, higher-level mathematics, and three programming languages included.

Sensitive Leadership
Gereon Friederes believes in the inherent good in people. He advances trust, also entrusts younger staff members with room for development and responsibility. That they have always grown into their tasks has saved him having to question his beliefs. His leadership style: authentic, intelligent, humane, diplomatic. His understanding of what makes teams function was additionally honed by his sporting activities: the keen team player is the type that can turn a game in his team´s favour when push comes to shove.

For Customers only the Best – and All of It
For Gereon Friederes, customer delight takes priority over revenue. He captures what is essential within seconds, no matter whether this concerns individuals, situations, or a host of data and graphs. And also when faced with unexpected and complex questions, he is incredibly fast in finding answers that are spot-on. He loves strategic issues: for instance issues of brand architecture. And he accompanies customers: in the long-term, sustainable and truly interested. Almost as committed as he accompanies his children. To him they are “unique”. Just like marketmind.


marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,