Mag. Irene Loeffler

Step by Step to Success
Irene Löffler organises, structures, and establishes order. And does so with passion. Her formula: simplifying by dividing complex matters into many individual steps. This already worked very well while she was the project manager for complex projects analysing customer satisfaction. And does so now that she is in charge of internal projects and process optimisation. Her long-standing experience in market research both from the client´s and from the market researcher´s view is a valuable asset both to us and to her.

From Pole to Pole
No, Irene Löffler is no polar explorer, but frequently she nimbly moves between issues that address different poles. This enables her to reconcile client needs with the requirements of market research. Or she manages to turn complex methods into clear and simple statements for the client. Also in her private life, she meets this controversial challenge. As mother to two small children, juggling diverse needs comes as a natural part of everyday life to her.

Although Irene Löffler plays the guitar herself, she has developed a passion for a cappella music (read “without instruments”) – a passion which she lives both by attending concerts and by singing in a choir. For our music enthusiast it is apparent that overtones, a sense of tact and harmony are also eminently important in client relations. And once the children are a bit older, she will return to exploring North American national parks together with her family and equipped with tent and sleeping bag.



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