Mag. Irene Loeffler

Current Focus of Work and Research


During her part-time maternity leave: Internal Projects and Processes (e.g. Change Management, Internal Training, marketmind Premium Positioning); Previously: Customer Satisfaction in the Telecommunication and Energy Industries



Studies of Handelswissenschaften (Business Administration with two foreign languages) at the Vienna University of Economics and Business, with a focus on “Advertising and Market Research“

  • Diploma Thesis: “Compound Effect Between Brand and Label of Origin“ (including two empirical studies and of course a theoretical foundation; commissioned by AMA)


Professional Experience

Occupations during her studies:
Project work for Fessel & GfK
Company market researcher for Robert Bosch AG, in addition responsible for workshops on continuing improvement processes in the company´s moderation team
with marketmind since 2003



“Der Einfluss von Schlüsselreizen wie Marke, Preis und Qualitätszeichen auf die Markenwahl bei Lebensmitteln in Österreich – eine Anwendung des Conjoint Measurement“ (“The Influence of Cues such as Brand, Price and Quality Label on Brand Selection of Food Products in Austria – An Application of Conjoint Measurement“), in: Jahrbuch der Handelsforschung (1998)


Social Skills and Additional Qualifications

Project Management/Organisation Skills
Techniques of Moderation
Time Management



marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,