Mag. Irene Loeffler

Current Focus of Work and Research

During her part-time maternity leave: Internal Projects and Processes (e.g. Change Management, Internal Training, marketmind Premium Positioning); Previously: Customer Satisfaction in the Telecommunication and Energy Industries

Education

Studies of Handelswissenschaften (Business Administration with two foreign languages) at the Vienna University of Economics and Business, with a focus on “Advertising and Market Research“

Diploma Thesis: “Compound Effect Between Brand and Label of Origin“ (including two empirical studies and of course a theoretical foundation; commissioned by AMA)

Professional Experience

Occupations during her studies:
Project work for Fessel & GfK
Company market researcher for Robert Bosch AG, in addition responsible for workshops on continuing improvement processes in the company´s moderation team
with marketmind since 2003

Publications

“Der Einfluss von Schlüsselreizen wie Marke, Preis und Qualitätszeichen auf die Markenwahl bei Lebensmitteln in Österreich – eine Anwendung des Conjoint Measurement“ (“The Influence of Cues such as Brand, Price and Quality Label on Brand Selection of Food Products in Austria – An Application of Conjoint Measurement“), in: Jahrbuch der Handelsforschung (1998)

Social Skills and Additional Qualifications

Project Management/Organisation Skills
Techniques of Moderation
Time Management