Dr. Christian Bosch, Managing Director

Member of the Board (since 2004, with marketmind since 1999)

 

Current Focus in Work and Research

Managing Customer Satisfaction and Customer Loyalty; Employee Satisfaction; Multivariate Methods of Analysis (in particular Structural Equations Models); Conjoint Analyses; Online Market Research

 

Education

Vienna University of Economics and Business: Business Administration Study Programme, areas of specialisation, “Advertising and Market Research“, and “Transportation Management and Logistics“

• Diploma thesis titled „Significance and Assessment of the Austrian Airlines Brand”, in co-operation with Austrian Airlines (1999)

 

Doctoral Thesis on the project “Emotions in Marketing“ with the title, “Optimising Design and Presentation of Visual Stimuli in Measuring Emotions” (2004)

 

Professional Experience

Project manager with marketmind since 1999, member of the marketmind board since 2004
Lecturer on Marketing and Market Research at WU Executive Academy (Vienna University of Economics and Business) (since 2004)
Lecturer on Empirical Research in the Social Sciences at Wiener Neustadt University of Applied Sciences (since 2009)

 

Publications and Lectures

Publication of the book “Emotionen im Marketing | Verstehen – Messen – Nutzen“ (“Emotions in Marketing | Understanding – Measuring - Utilising”), 2006, 2nd edition 2007, Deutscher Universitätsverlag (2007)

Lectures, among others, on “Representativeness in Online Market Research“ for the Austrian Association of Market Research (VMÖ) and at the Vienna University (Chair of International Marketing)

 

Social Skills und Additional Qualifications

Management of international projects
Internal training courses
Team leadership