Mag. Heidi Thyri

Current Focus of Work and Research

Industries: Airlines, Energy, Health


Managing Customer Satisfaction and Customer Loyalty; Managing International Projects; Mystery Shopping



Studies of International Business Administration at the University of Vienna, specialising in “Marketing” and “International Management”

  • Diploma thesis on “Emotions in Marketing” titled “Relevant Emotions in Marketing: Describing, Measuring, and Analysing Emotions and their Relevance in Marketing in Particular in the Context of Brands” at the Chair of Marketing of the University of Vienna (o.Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner)


Semester abroad at Lund University (Sweden)


Erasmus scholarship


Professional Career

International Experience:
Volunteer with the Austrian Trade Commission in Paris
involved in the brand launch Clinique Happy (Clinique Laboratories LLC)
Project manager with marketmind since 2000



Diploma thesis published as “Relevant Emotions in Marketing: Description – Measurement – Analysis“, WUV Universitätsverlag (2003)


Social Skills and Additional Qualifications

Languages: English, French, Spanish, Italian, Swedish



marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,