Dr. Thomas Winder, Managing Director

The Principle of Satisfaction
In Thomas Winder´s life satisfaction plays an important part – no matter whether in a private or in a professional context. At marketmind, he manages large projects on customer satisfaction and customer loyalty. And because he wrote his doctoral thesis on “Emotions in Marketing”, he also knows that true loyalty can do without bonds. It rests on emotions and satisfaction. Thomas Winder has felt loyal to marketmind since 1998, and marketmind made him a member of the board in 2004 – presumably based on satisfaction!?

Fairplay and Teamplay
Thomas Winder does not only lead. The manager who has been socially conditioned by a quarter century of playing team sports keeps the team together and manages the balancing act between instruction and coaching, motivation and creating a genuine peer atmosphere. He is an individual that can see himself with humour. And above all someone who does not lose his temper unnecessarily. Some also call him a stoic. And a workaholic with a meticulous orientation towards quality. A lateral thinker who simultaneously works in the most structured manner imaginable. Could it be all of this which helps him not to lose sight of the target, both in half-/marathons (in 1:30/3:30 h) and in long-term studies?

Reduce to the Max
Thomas Winder is a first-rate methodologist and statistician and provides the most well-founded and accurate support in all matters related to his disciplines. One who still identifies what is essential in the most abundant host of information. How do his colleagues describe his analytical abilities? “He turns 1,000 data points into five coherent sentences.” Or, “Presumably he can describe the whole world on one sheet of paper in A4 landscape format.” – that is, if one manages to decipher his handwriting!

Cultural Friday

Thomas Winder also occupies himself with fine arts, such as literature – and a few semesters of studying art history to provide a change from his business studies have also served to teach him to respect the beautiful aspects of human creation. He himself tries his hand at culinary works of art – not very varied, and only on Friday, if at all, and with the help of TexMex.



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