Mag. Daniel Winzer

Current Focus of Work and Research

Industries: Telecommunication, Transportation and Logistics

 

Positioning and Segmentation Strategies; Simulating Purchase Decisions (Waterfall Analyses); Multivariate Methods of Analysis (in particular Structural Equation Models); Quantitative Market Segmentation; Brand Controlling; Designing and Optimising Product Offerings; Scenario Calculator and Tree Analysis

 

Education

Studies of Business Administration at the Vienna University of Economics and Business specialising in “Advertising and Market Research” and “Entrepreneurship and Innovation”

  • Diploma thesis titled “Roles in Crowdsourcing Communities: An Empirical Analysis” at the Chair for Entrepreneurship and Innovation (Univ. Prof. Dr. Nikolaus Franke)

 

Lead Student at the Institute for Entrepreneurship & Innovation

 

Professional Career

Project manager with marketmind since 2009 

 

Social Skills and Additional Qualifications

 

IT-Skills: MS Office, SPSS, Presentation Skills

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