Manuel Nußbaumer, MSc (WU)

Current Focus of Work and Research

Image and Positioning Studies; Testing Advertising Means; Estimating Potentials; Analysing Customer Satisfaction

 

Education

Bachelor studies of Business Administration at WU Vienna, areas of specialisation in “Advertising and Brand Management” and “Change Management and Management Development“

  • Bachelor thesis, “Einfluss der aktuell genutzten Reifenmarke auf Markenimage, Kaufwahrscheinlichkeit und Markenpräferenz“ (“Influence of the current Tyre Brand on Brand Image, Probability of Purchase, and Brand Preference”)

 

Master degree in Marketing at WU Vienna

  • Master thesis: "Influence of different cultural backgrounds on scale usage and customer satisfaction in the airline industry

 

Professional Career

2008 – 2012 social worker with Emmausgemeinschaft St. Pölten (night shifts in a hostel for the homeless)
March 2012 to April 2012 – internship with marketmind
since May 2012 – Project Leader and Research Consultant with marketmind

 

Social Skills and Additional Qualifications

MS Office (Word, Excel, Powerpoint), SPSS

Languages: German, English

 

 

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,