Mag. Caroline Witt

Current Focus of Work and Research

Industries: Aviation, NPO, Pharmaceuticals / Health Care, NPO, Water Technology, Child / Baby Products


Psychological Market- and Motivation Research (Qualitative Research, e.g. In-Depth Interviews, Focus Groups, Creative Groups/ Panorama Groups, Expert Interviews); Attitude Research, Image Research; Online Market Research; Customer Satisfaction; Conducting so-called “Quali-Quant“ Studies (combination of qualitative and quantitative methods for the purpose of obtaining rich results); Analyses of Positioning



Studies of Psychology specialising in Social Psychology and Empirical Research in the Social Sciences, Graduation with Distinction


Intern, Psychiatric Ward Donauspital Vienna (conducting one-on-one as well as group interviews; IPT trainings for schizophrenics; crisis intervention)


Three 1-month traineeships, Qualitative Market Research


Professional Experience

3 years of experience as study assistant with Institut für Systemische/ Qualitative Marktforschung (Institute for Systemic / Qualitative Market Research); MAFOS GmbH


Social Skills and Additional Qualifications

Seminar: Presentation Skills
Commitment, Empathic Understanding, Ambition, Confidentiality
Languages: German, English, Polish


marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,